Redefining the Standard: How LYS Beauty is Bringing Universal Inclusion to Clean Beauty
At LYS Beauty (Love Your Self), we believe that clean beauty shouldn’t be a luxury reserved for a few; it should be a standard available to everyone. We are on a mission to dismantle the “one-size-fits-all” approach to the industry by increasing variety, representation, and integrity in the clean beauty market.
A Historic Milestone in Beauty
Founded by industry veteran Tisha Thompson, LYS Beauty was born from a desire to create skin-loving formulations that expand the concept of beauty to encompass all people. We are incredibly proud to be the first Black-owned Sephora Clean Makeup brand, a milestone that proves self-assurance is our driving force and clean science is our vehicle for change.
By combining high-performance outcomes with universal shade ranges, we are bridging the gap between what the modern shopper needs and what the clean beauty world has historically lacked.
The LYS Philosophy: Skin-First, Multicultural, and Uncompromising
We aren’t just changing the ingredients in your makeup bag; we are reshaping how the world views clean beauty. Our commitment to a skin-first, multicultural approach means every product is designed to bring out the best in all skin tones, not just a select few.
Why It’s Priceless (But Affordable)
We believe that high-quality skincare and makeup should be accessible. Our entire line—found at Seahawk and Credo—is designed to address real-world concerns like:
- Active acne and congestion
- Visible signs of aging
- Hyperpigmentation and dark spots
- Excess oil and uneven texture
The best part? Every single item in our collection is priced at less than $30, ensuring that “luxury” performance is within reach for your budget and your skin.
Our “Uber-Clean” Promise
When we say clean, we mean it. LYS Beauty adheres to the strictest formulation standards, meeting and exceeding the Sephora Clean criteria. Our recipes undergo extensive testing and tweaking until they are perfect.
- 100% Vegan & Cruelty-Free: We are big fans of the vegan lifestyle. No animal testing, ever.
- Zero Compromise: Our formulas are free from gluten, talc, synthetic fragrances, mineral oil, and SLS.
- The Difference: We use natural, plant-based ingredients that nourish the skin rather than just sitting on top of it.
The Symbol of Change: The $\Delta$ (Delta)
You will notice the triangle—the mathematical symbol for change, known as Delta—integrated into our packaging and brand identity. This is intentional.
We aren’t just looking to change the dialogue around clean beauty; we want to empower our community to change their internal dialogue. LYS is about altering the relationship you have with yourself daily, using beauty as a tool for self-love rather than a mask for “imperfections.”
Beauty with a Conscience: Our Sustainability Mission
At LYS Beauty, we love the planet as much as we love your skin. We are proud participants in the global sustainability movement, utilizing:
- FSC-Certified folding cartons to ensure responsible forest management.
- Glass and Recyclable Materials whenever possible.
- 30% Post-Consumer Recycled (PCR) materials in our tubes and packaging to reduce our environmental footprint.
Meet Our Visionary: Tisha Thompson
With over 18 years of experience in product development, brand management, and finance, Tisha Thompson is a force of nature in the beauty industry. As a former makeup artist, she saw firsthand the gaps in the market regarding shade offerings, undertones, and marketing representation for people of color.
Tisha spends her time traveling the globe, researching the latest innovations to ensure LYS Beauty remains at the forefront of the industry. She works directly with labs to turn consumer frustrations into high-performance solutions. Her mission is simple: to debunk the myth that clean beauty, extensive shade ranges, and affordability are mutually exclusive.
Because at the end of the day, being “stingy” with your skincare is unacceptable. Everyone deserves access to the best nature has to offer.
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