Wynwood Parlor

This article is primarily informative but needs a stronger hook and better flow for a blog post. Since the expansion information and interview details mention events from 2021 and 2016, I’ll update the language to reflect that the interview was conducted around that time but focus the blog post on the current and continuing success of the brand.

Here is the improved and longer blog post:

Beat the Heat: Why Wynwood Parlor is the Hottest Black-Owned Ice Cream Brand

With summer temperatures soaring, there is truly no better way to find sweet relief than with a scoop of creamy, cold, and utterly delicious ice cream. But if you’re tired of the same old tubs and looking for a brand that is both innovative and impactful, it’s time to meet Wynwood Parlor.

This Miami-based shop isn’t just serving up dessert; they are delivering handcrafted, architectural marvels known as the ultimate ice cream sandwich, all while building a thriving Black-owned family business.

The Anatomy of the Perfect Ice Cream Sandwich

Wynwood Parlor has taken the humble ice cream sandwich and elevated it to an art form. Their secret lies in their commitment to quality and craftsmanship:

• Small-Batch Cookies: The foundation starts with freshly baked cookies made in small batches for perfect texture and flavor.
• Artisan Ice Cream: They use rich, creamy artisan ice cream, often infused with unique flavors.
• Signature Roll-On Toppings: The final, fun flourish is a roll-on topping that adds crunch and visual flair.

The result is a decadent, custom-made treat that has become a sensation far beyond South Florida.

From Hand-Painted Truck to National Sensation

The story of Wynwood Parlor is one of passion, family, and entrepreneurial spirit. Developed by entrepreneur Larry McMillion and his two young sons, Kelton and Caleb, the company began as a creative outlet and a teaching opportunity.

In 2016, Wynwood Parlor launched as Miami’s first artisanal ice cream truck, famously hand-painted by a local artist. The unique concept quickly garnered attention, leading to rapid expansion:

• Brick-and-Mortar Success: The operation soon expanded to include a stylish brick-and-mortar bar and ice cream lounge at Bay Parc residences in Miami’s vibrant Edgewater neighborhood.
• National Reach: They now offer nationwide shipping through Goldbelly, bringing their unique creations to fans across the country.
• Commercial Growth: Wynwood Parlor also provides full-scale ice cream catering and wholesale delivery to some of Miami’s top restaurants and hotels, with continuous expansion strategies focused on bringing the parlor experience to new markets.

resilience in the Face of Challenge

The global pandemic presented immense challenges to small businesses, particularly for Black-owned enterprises, which saw disproportionately high rates of closures. However, Wynwood Parlor demonstrated remarkable resilience. By adapting their business model and maintaining high demand for their innovative treats, the shop has continued to thrive, solidifying its place as one of the most in-demand dessert spots in Miami. Their ongoing success serves as an inspiring example of perseverance and adaptability within the Black food entrepreneur community.

Flavors That Define Indulgence

With over 20 innovative flavors, including popular vegan offerings and unique flavor combinations, Wynwood Parlor ensures there is a perfect sandwich for every craving.

Their signature handcrafted combinations include:

• The Bedrock: Featuring velvety red velvet cookies and classic vanilla ice cream, rolled in bright, crunchy Fruity Pebbles.
• Mister 305: A Miami tribute with white chocolate chip and guava cake cookies hugging creamy vanilla ice cream.
• Cookie Monster: The ultimate chocolate lover’s dream: double chocolate cookies, decadent cookies & cream ice cream, rolled in chocolate chips.
• Secret Vegan: Proving plant-based doesn’t mean compromising on flavor, this features vegan chocolate chip cookies, rich vegan vanilla ice cream, rolled in sliced almonds.

The Founding Story: Passion, Purpose, and Family

Larry McMillion’s inspiration for starting the business was deeply personal and purpose-driven.

“I started Wynwood Parlor in 2016 with my oldest son Kelton as a passion project and opportunity to spend quality time together,” shared McMillion in an exclusive interview with ESSENCE. “I’ve always worked on the corporate side of food and beverage, so Wynwood Parlor was a creative outlet for both of us while teaching my son the fundamentals of being an entrepreneur. When my youngest son Caleb got a bit older, we brought him in to help us. I’m proud to say that Wynwood Parlor is our family business.”

In the interview, McMillion went on to share invaluable advice for other up-and-coming Black food entrepreneurs, detailing the challenges of transitioning from a nimble food truck operation to a stable brick-and-mortar location, and most importantly, sharing how fans can get their hands on a Wynwood Parlor ice cream sandwich, even if they don’t live in Miami.

Categories

• Frozen Treats

Features

• Air conditioning
• Handmade
• Instant Purchase

Regions

• Miami, FL.

Location