The Visionary Behind the Brand: Sherri McMullen’s Legacy of Empowerment
In the dynamic world of fashion, few individuals have the power to truly change the conversation. Sherri McMullen, the force behind the luxury retail destination McMullen, is one of those rare visionaries. More than just a boutique owner, she’s a trailblazer defined by her unwavering commitment to empowerment and a profound dedication to uplifting the voices that often go unheard.
Back in 2007, Sherri leveraged her extensive experience as an executive buyer to create McMullen. Nestled in the heart of culturally vibrant Oakland, the store quickly became more than just a place to shop; it became a sanctuary for discovery. With a keen eye and a global network of supporters, Sherri made it her mission to champion BIPOC designers. Her work has helped emerging talents like Diotima, Zankov, Christopher John Rogers, and Aisling Camps rise to become some of the most prominent names in the industry.
Forging a New Future for Fashion
With over 17 years of remarkable success, Sherri’s dedication to shaping the fashion landscape has only grown stronger. Her latest venture, Beyond M, is an incubator program designed to nurture emerging brands and provide them with the crucial access and avenues needed for long-term success.
Sherri understands the unique challenges faced by Black and female entrepreneurs. She envisions her influence as a beacon of hope and guidance, imparting essential knowledge on how to navigate the complex terrain of starting a business and securing investment. This mission is particularly vital given the staggering statistic that less than 1% of funding goes to Black female founders. Through Beyond M, she is actively working to close that gap and build a more equitable future for fashion.
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McMullen’s innovative approach has not gone unnoticed. We have been named a top boutique in the country by Vogue Magazine and recognized as one of the world’s most innovative retailers by Vogue Business.
California-Based, Globally Minded
From our home base in California, McMullen has become one of the fastest-growing Black and female-owned luxury omni-retailers in the country. Our concept shop is an all-inclusive space that celebrates both emerging and established designers from every corner of the globe.
Our commitment extends beyond the racks and into our very core values. We are dedicated to female empowerment and championing African and African-American apparel and accessory designers. Our curated collection is a reflection of this mission, featuring highly coveted brands such as The Row, Dries Van Noten, Proenza Schouler, Rachel Comey, Khaite, Lisa Folawiyo, and many more.
McMullen is more than just a store; it’s a movement. We invite you to explore our collection and join us in celebrating the power of inclusive, visionary fashion.
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