Discover the World of Briogeo: Clean Haircare for Everyone
At Briogeo, we believe that clean haircare should be for everyone, regardless of your hair type or texture. We are the healthy haircare experts, meticulously innovating to create formulas that are better for you and better for our planet.
Our Commitment to Clean & Conscious Haircare
We’re committed to transparency and your health. That’s why we have a list of controversial ingredients we always say no to, known as the Briogeo Blocklist. We don’t just make promises; we prove them. We invest in rigorous clinical testing to ensure the efficacy of our formulas, so you can see the results for yourself. And we want to help you give those empties a second life. Our recycling guide makes it easy to properly dispose of your containers and help the planet.
The Formulas That Started It All
Ten years ago, we launched two groundbreaking innovations that have since become cult-favorites. Use both weekly as the foundation for your healthy hair routine.
Our Don’t Despair, Repair!™ Deep Conditioning Mask, with key ingredients like Rosehip Oil and Algae, has earned 6 Allure Reader’s Choice Awards and 8 Beauty Editor Awards. It’s clinically proven to make hair 2x stronger after just three uses, and it has a clean, floral, and woody finish. Our Scalp Revival™ Micro-Exfoliating Shampoo, with Charcoal and Coconut, has earned 1 Allure Best of Beauty Award and 6 Beauty Editor Awards. It’s clinically proven to show 82% less dry scalp flaking after two uses, with a delightful scent of whipped cream, fresh mint, and vanilla.
A Decade of Innovation, A Lifetime of Inspiration
Our founder and CEO, Nancy Twine, built Briogeo on a foundation of love, invention, and inclusivity. Her journey began with a personal tragedy and led her to rediscover her passion for creating natural, plant-based beauty products, a passion she first shared with her mother, a doctor and chemist.
Nancy began her professional career in Finance, but her world changed after she suddenly lost her mother. This journey led her to reconnect with the memories that brought her the most joy: the times she spent with her mom concocting beauty treatments from scratch in their kitchen. Nancy realized she had a deep desire to make a larger impact on the beauty world. From day one, she knew she wanted Briogeo to be about more than just herself. She wanted it to be for everyone, offering solutions for all hair types and textures. You can listen to the full story on NPR’s How I Built This.
Our Impact Beyond Beauty
At Briogeo, we believe in using our platform to make a positive difference in the world. We have partnered with Soul Fire Farm, an Afro-Indigenous community farm dedicated to uprooting racism and seeding equity in the food system. Our collaboration helps fund vital initiatives like solidarity shares for families in need, a youth food justice program, and carbon-sequestering projects.
Our commitment to inclusivity is at the core of everything we do. All hair types and textures are welcome here, as Briogeo is built on the belief that everyone deserves the confidence that comes from healthy hair. Your purchase makes a difference too. One percent of every Briogeo purchase is donated to a nonprofit of your choice, allowing you to contribute to the causes you care about most.
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