BEVEL is on a mission to revolutionize how people in our community find out about, buy, and use wellness and cosmetics. To do this, we will research, prototype, and launch locally sourced goods and services that meet the demands of our customers while also providing the streamlined, pleasant shopping experience we’ve promised.
Our goal is to make a health and beauty goods firm that cares more about its customers than anything else in the world.
Every single home in the globe should be familiar with and enthusiastic about our brands.
Bevel is now owned by Procter & Gamble and can be found in stores including Target, CVS, and Sally Beauty.— Bevel
Here’s how Bevel, a company in the men’s grooming industry, got picked up by big retailers and backed by Procter & Gamble:
Tristan Walker came up with the idea for his firm, Bevel, to fill a void in the male grooming market for razor bump-free shaving tools made with Black men in mind.
Walker assembled a workforce that is as diverse as its clientele, and it has honed its product offering over time by responding to customer input communicated via weekly emails.
Both Target and Procter & Gamble saw potential in Bevel to increase their brand recognition and sales in minority populations. The store introduced the label in 2016, and in 2018, the consumer goods behemoth acquired Walker & business, the parent business of Bevel.
After making a name for himself in Silicon Valley as the head of business development for location app Foursquare, Tristan Walker in 2013 became an entrepreneur in residence at Andreessen Horowitz, a renowned venture capital company known for its backing of companies like Airbnb and Instagram.
There, he gave birth to a business plan for a startup that had its roots in his own life.