Product Description

JIAMINI is a family-owned fashion accessory brand located in Kenya that means “believe in yourself” in Swahili. It was established in 2016 with the intention of conserving its traditional African heritage.

In order to create its delicate beaded embroidery and weaving, Jiamini‘s concept combines a touch of modernism with ageless traditional method, craftsmanship, and legacy through its inventive patterns and use of renewable materials. Every piece is designed with comfort in mind, enhancing the feminine beauty and form of the body.

Women are reminded and inspired by the Brands‘ unique products to be bold, brilliant, confident, courageous, strong, sensual, liberated, and more. To most, she is a mystery, but to those who encounter her, she embodies a delicate yet powerful balance. What draws in a crowd is the energy she exudes, the understated grace with which she conducts herself, and her quiet assurance. Only she truly understands the meaning of her priceless armor, “JIAMINI,” which surrounds her body. She is and always will be ageless, much like tradition, and she never forgets her roots or the broth that flows through her veins. She only needs to have faith in herself.

Our designs are created by talented female artisans that respect the ancient customs that have been passed down through the generations, producing classic items that never go out of style. One stitch at a time, their goal is to use fashion to create an international wardrobe for today’s global woman while also assisting women in escaping poverty through employment and economic empowerment.