Beyond the Bottle: The Urban Hydration Story
In a world full of beauty brands, Urban Hydration stands for something more. We’re not just about clean, plant-based products; we’re about a mission to make a tangible difference in the world, one purchase at a time. Our story is rooted in a simple belief: everyone deserves access to clean, effective self-care, and every person, everywhere, deserves access to clean drinking water.
A Mission Born from a Family’s Need
The journey of Urban Hydration began with our founders, Psyche and Vontoba Terry. Psyche, who struggled with dry, flaky skin and eczema for years, was frustrated by the limited options available on the market. She was tired of products filled with unpronounceable chemicals and clinical packaging that didn’t feel inviting or joyful. Together, she and her husband Vontoba set out to create a solution—a brand of high-quality, ultra-hydrating products that were better for you, better for your family, and better for the planet.
What started as a passion project quickly blossomed into a mission. They began making their own products, sourcing ingredients they could find in their own kitchen, and their journey soon led them to a powerful realization: true wellness isn’t just about what you put on your skin, but about the health of the communities around you.
The “Give and Grow” Philosophy
From the very beginning, Urban Hydration has operated with a “Give and Grow” ethos. We are committed to making a positive impact on both a local and global scale. Our keystone partnership with WATERisLIFE is at the core of this commitment. We believe that clean water is a fundamental human right, and our customers are our partners in this mission.
For every single Urban Hydration product sold, we donate one gallon of clean water to a community in need. This isn’t just a corporate initiative; it’s a movement that has empowered us to help build clean drinking water wells in communities around the world, providing access to safe water for tens of thousands of people. With your help, we’re not just hydrating skin and hair—we’re helping to hydrate lives.
Our Products: Nature’s Best, Powered by You
Our product lines are a direct reflection of our commitment to clean, plant-based ingredients. We meticulously craft our formulas to be effective for all skin types and hair textures, with a focus on hydration and nourishment. From our best-selling Aloe Vera Leaf collection, known for its soothing and calming properties, to our Honey Health & Repair line designed for ultimate hair nourishment, every product is free of sulfates, parabens, phthalates, and other harsh chemicals.
We’re proud to create products that are not only good for you but also joyful to use. The vibrant scents, luxurious textures, and beautiful packaging are all designed to elevate your daily self-care routine from a task into a moment of pure bliss.
A Legacy of Love and Leadership
Urban Hydration is more than just a brand; it’s a testament to the power of love, family, and perseverance. As a Black-owned, female-founded business, we are passionate about creating opportunities for others and inspiring the next generation of entrepreneurs. Our journey has been guided by a desire to leave a lasting legacy of giving back and making the world a better, more hydrated place.
Thank you for being a part of our story. By choosing Urban Hydration, you are not only choosing clean beauty for yourself and your family, but you are also joining us in our mission to change lives, one gallon of water at a time. Together, we’re making the world a more beautiful and hydrated place, from the inside out.
Leave a Reply
You must be logged in to post a comment.