Where Edible Art Meets Unforgettable Flavor
I am Ashley, the founder and creative heart behind The Luxe Cake Studio. I am a proud self-taught cake designer with a singular mission: to provide high-quality edible art that adds a touch of magic to your special occasions. My goal is always to leave your guests in awe—first by the presentation, and then by the taste.
From Sweet Beginnings to Luxury Design Our journey began in October 2016 under the name Simply Allure Sweets. Back then, we captured hearts (and tastebuds) with our signature cake pops. However, as my passion for baking grew, so did my desire for a larger canvas. In the summer of 2018, I fell in love with the intricate art of custom cake design.
What started as an interest quickly blossomed into an obsession with detail, texture, and structure. Today, we have evolved into The Luxe Cake Studio, specializing solely in designing luxury cakes. Whether it is an intimate anniversary, a milestone birthday, a corporate gala, or the wedding of your dreams, we create centerpieces that demand attention.
The Studio Experience We are a fully licensed and insured, home-based cake studio located in the beautiful city of Virginia Beach. Operating under the Virginia Cottage Food Law, we bring a boutique, personalized experience to every client we meet.
While we currently serve all areas of Virginia, we are dreaming big—we anticipate expanding our coverage area in the near future to bring our designs to even more events.
We are so excited for the opportunity to work with you. Let’s bring your vision to life and cure your sweet tooth in style!

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