A Quiet Confidence: The Story of Ree Projects
In the world of luxury, where logos often shout and trends change with the season, a new kind of brand is making its mark—one that speaks in a whisper of quiet elegance and thoughtful design. Ree Projects, the Amsterdam-based handbag brand, is at the forefront of this movement. It’s a story of a designer’s journey, a commitment to craftsmanship, and a vision to empower women through functional beauty.
The brand’s philosophy is an elegant rebellion against the fleeting nature of fast fashion. Founded in 2016 by Desiree Kleinen, a WOC-owned business, Ree Projects is a testament to the idea that true luxury is not about ostentation but about enduring quality, purposeful design, and a deep sense of integrity.
The Genesis: A Designer’s Return to Roots
Before launching Ree Projects, Desiree Kleinen spent two decades honing her skills at leading luxury fashion houses like Karl Lagerfeld and Balmain. Yet, despite her success, she found herself yearning for a deeper connection to her work. She was tired of the industry’s relentless pace and the pressure to chase trends. Her personal journey led her to a pivotal realization: she wanted to create a brand that resonated with her own values—a brand that was not only beautiful but also honest, sustainable, and empowering.
Ree Projects was born from this desire to slow down and create with meaning. Desiree’s design approach is deeply instinctive and authentic, starting not from a sketch but from a “gut feeling” about a shape, a movement, or a need. She describes her process as one of “molding and draping with fabrics,” allowing the materials to guide her, a philosophy that results in bags with an organic, sculptural quality.
Functional Elegance: A Philosophy of Purpose
Every Ree Projects bag is a masterclass in functional elegance. The brand’s signature design elements, like the folded gusset and architectural lines, are not just for show; they serve a purpose. They give the bags a distinctive, yet understated aesthetic while ensuring they are practical for everyday use. A Ree Projects bag doesn’t just hold your essentials; it carries a statement of quiet confidence.
This commitment to dual-purpose design is at the core of the brand. The bags are meant to be versatile, to be carried from day to night, from work to weekend. They are for the woman who values a piece that is both beautiful to look at and a pleasure to use.
A Dedication to Ethical Craftsmanship
Ree Projects’ commitment to integrity extends to its production. All bags are meticulously handcrafted in family-owned factories in Northern Italy, a region renowned for its generations of artisan craftsmanship. The brand works with carefully selected premium suppliers who meet their high standards. This ensures not only impeccable quality but also ethical working conditions, fair wages, and a deep respect for the art of leatherworking.
Furthermore, Ree Projects is a conscious brand. They exclusively use leather that is a by-product of the food industry and partner with Leather Working Group (LWG) certified tanneries, ensuring that their materials are sourced responsibly and sustainably. This is not a marketing tactic; it’s an integral part of their “common-sense” approach to building a brand for the future.
Empowering Women, One Bag at a Time
Ultimately, the mission of Ree Projects is to empower women. Desiree Kleinen’s vision is to create pieces that not only complement a woman’s unique style but also inspire and celebrate her strength. In an industry that often dictates how women should look and feel, Ree Projects offers an alternative—a brand that listens, respects, and champions the individuality of its customers.
By choosing a Ree Projects bag, you’re not just acquiring an accessory; you’re investing in a piece of thoughtful design, a commitment to ethical craftsmanship, and a brand that stands for authenticity and quiet luxury. It’s a small, beautiful reminder that true style isn’t about the latest trend, but about carrying yourself with a timeless confidence that whispers volumes.
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