In the world of beauty, it’s easy to get lost in a sea of products and promises. But every once in a while, a brand comes along with a clear vision, a powerful story, and a product that truly makes a difference. That’s KNC Beauty. We’re not just about face masks; we’re about a feeling—a feeling of being effortlessly fresh, naturally cute, and unapologetically you.
Our story begins with our founder, Kristen Noel Crawley, and a trip to Tokyo. Lost in the captivating beauty aisle of a Japanese department store, she stumbled upon a product she’d never seen before: a lip mask. It was playful, effective, and completely new to her. But when she brought one back and tried it, something was missing. The masks she found were filled with a long list of unpronounceable chemicals and ingredients that didn’t feel right. That’s when the lightbulb went off. What if you could have the fun, the effectiveness, and the cuteness, all wrapped up in a clean, all-natural package?
From that simple question, KNC Beauty was born. Kristen spent two years, countless trials, and a lot of passion to create the first all-natural, collagen-infused lip mask. She was on a mission to prove that beauty products could be both “gram-ready” and good for you.
Our core philosophy is simple: we believe in the power of natural, clean ingredients. We’re committed to creating products that work, without the harsh chemicals, parabens, sulfates, and artificial fragrances. Our star products, the All-Natural Collagen-Infused Lip Mask and the Retinol-Infused Eye Mask, are a testament to this commitment.
KNC Beauty is more than a brand; it’s a movement. We’re dedicated to celebrating all definitions of beauty and creating a space where everyone feels seen and valued. Our founder, Kristen, has also used her platform to champion other Black female entrepreneurs through the KNC School of Beauty, a mentorship program designed to help future beauty moguls find their footing in the industry.
We’re here to give you that little something extra—a moment of self-care, a pop of fun, and a product that you can feel good about using. Our journey from a single lip mask to a full line of face and lip products has been driven by the idea that you’re already dope just the way you are. We’re just here to help you shine a little brighter.
So go ahead, put on a mask, chill out, and give your lips and eyes the natural, nourishing treat they deserve. Because at KNC Beauty, we’re all about keeping you naturally cute and effortlessly fresh.

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