Behind the Lens, Behind the Scenes: The Art of the Narrative
I am a Brooklyn-based marketer and photographer, but at my core, I am a seeker of stories. My work is a visual diary of the people, places, and spaces that have shaped my perspective, captured through a lens that values authenticity over artifice.
My professional journey has been defined by a deep dive into the world of global brands. As a digital marketer, I’ve had the distinct privilege of shaping the digital footprints of icons like the NBA, WNBA, NBA 2K League, NBA G League, and New Balance. This work wasn’t just about metrics; it was about resonance. My contributions to the NBA portfolio were honored with industry accolades, including an AdWeek Rising Star nomination, the Marketing Brew Go-Getter Award, and the Campaign US Media Rising Star Award. However, I believe that storytelling is fluid. It doesn’t just live in a marketing deck or a social media campaign—it lives in the quiet moments of a street corner or the expression of a stranger. Whether I am building a brand’s legacy from behind a screen or capturing a human moment from behind the shutter, my goal remains the same: to document the human experience with intention.
I am grateful for every narrative I’ve been invited to help write. Now, I’m looking forward to the next one. Maybe I can help tell yours.
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