Our Origins: The Clear Eye View Collection Story
In a world filled with noise and distraction, true visionaries see through the clutter. Their focus is relentless. Their purpose is unshakable. This unwavering philosophy—the Clear Eye View (CEV) mantra—is the very heartbeat of CEV Collection, a brand launched in 2018 by NFL standout Jaylon Smith and eyewear veteran Jamal Robinson.
CEV Collection isn’t just about crafting exceptional eyewear; it’s about equipping a community of determined individuals—the Confident Achievers, Entrepreneurs, Creatives, Athletes, and Leaders—who move through life with purpose. These are the visionaries who build, who lead, who serve, and who are focused on leaving a lasting legacy.
Rooted in Purpose, Built for All
We believe that premium, elevated design should be accessible to everyone who embodies the CEV spirit. That’s why we refuse to confine our design approach to specific trends or categories. Instead, we create frames that are as dynamic and multifaceted as the community we serve. Our commitment is to:
- Size-Inclusivity: Designing pieces that look and feel incredible on every face.
- Elevated Design: Offering premium feel and aesthetics without the premium markup.
- Cultural Inspiration: Crafting pieces that reflect culture, history, and modern style.
- Unisex Appeal: Frames designed for everyone, transcending traditional categories.
Every pair is a statement piece, handmade with care, and built to show up with you—wherever your journey takes you.
The Co-Founders: A Shared Vision from Fort Wayne
The partnership between Jaylon and Jamal is a true fusion of clarity, culture, and purpose, sparked by a mutual connection who recognized the potential. Both men hail from Fort Wayne, Indiana, and their individual stories are powerful testaments to the “Clear Eye View” philosophy.
Jaylon Smith: From Setback to Success
As one of the most decorated college football players in the nation, Jaylon Smith’s future looked limitless. But in his final game at Notre Dame, a career-threatening injury forced a moment of truth. What could have ended everything instead cemented the life-changing power of his personal mantra: Clear Eye View.
“Clear Eye View. It’s how I live my life. It’s part of my core values. Having a focused vision, a determined belief, and earned dreams has guided me to where I am today. It allows me to make decisions and operate with purpose in every part of my life.” —Jaylon Smith, Co-Founder
Jaylon sat out his rookie year, focused on his recovery, and came back stronger. He went on to lead on and off the field for major NFL franchises, including the Cowboys, Giants, Packers, and Raiders. That same tunnel vision and determination now fuel his journey as a serial entrepreneur and the creative force behind CEV Collection.
Jamal Robinson: The Eyewear Architect and Servant Leader
Jamal Robinson is a design veteran and leader in the eyewear industry, with a decade and a half of expertise under his belt since 2008. His big break came on the biggest stage: a famous rapper spotted his custom crystal frames backstage and wore them the very next day, instantly catapulting Jamal’s design vision into the spotlight.
More than just a designer, Jamal is a dedicated servant leader. For over a decade, he successfully built and ran his own eyewear brand, and founded Believe In A Dream, a nonprofit dedicated to reaching 500+ youth through the transformative power of the arts, leadership, and entrepreneurship.
“My purpose in life is to inspire others and CEV is a beacon, a guidepost, and an example of my journey in life. Now, it’s our hope that CEV can be the same for others. We design frames that don’t just protect your sight, but reflect your relentless drive.” —Jamal Robinson, Co-Founder
CEV Collection: More Than Just Eyewear
We are a proudly Black-owned business committed to excellence and impact. When you choose CEV Collection, you are choosing:
- A Mantra to Live By: You’re embracing the philosophy of focused vision and determined belief.
- Uncompromising Quality: Every piece is a result of meticulous design and high-quality craftsmanship.
- A Community of Achievers: You are joining a global movement of individuals dedicated to purpose and impact.
The CEV logo is more than a symbol; it’s a commitment to seeing the world clearly and pursuing your dreams relentlessly.
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