Elevating the Experience: Unveiling the Bold New Era of Anteel Tequila

From the moment we poured our first batch, Anteel Tequila has been a journey fueled by innovation and a relentless pursuit of perfection. Today, we are absolutely thrilled to announce the most significant milestone in our history: an electrifying, comprehensive rebrand that captures our dynamic spirit and celebrates our remarkable growth.

This is more than a new label; it is a visual and philosophical transformation that launches Anteel Tequila into its next chapter of excellence.

The Evolution of Excellence: Why Now Is the Time for Change

Since our inception, Anteel Tequila has been dedicated to creating unique, high-quality tequilas that resonate with both seasoned connoisseurs and those new to the agave world. We’ve grown from a bold idea into one of the most celebrated emerging brands in the spirits industry, securing an incredible 125 awards and accolades from accredited spirits competitions globally.

To reflect this exceptional trajectory and our forward-thinking ethos, we needed a visual identity that was equally bold, unique, and reflective of the premium quality inside every bottle.

As Nayana Ferguson, co-founder of Anteel Tequila, shared:

“We are excited to unveil the new look and feel of Anteel Tequila, which reflects our journey of innovation and excellence. This rebrand is not just a visual change but a celebration of our achievements and our commitment to delivering exceptional tequila to our community. It’s about ensuring that the moment you see the bottle, you know you’re about to experience something truly special.”

Highlighting the Rebrand: A Look at What’s New

1. A Fresh, Forward-Thinking Visual Identity

Our new logo and packaging design embody a dynamic, modern aesthetic that will make a powerful statement on shelves and in your home bar. The visual refresh elevates the entire brand experience, symbolizing the innovation and high craftsmanship that defines Anteel. It’s a design that’s as unique and memorable as the award-winning liquid inside.

2. An Enhanced, Award-Winning Product Line

Building on the foundation of our celebrated expressions, Anteel is taking flavor innovation even further. We are excited to introduce new expressions that will continue to push the boundaries of taste and craftsmanship.

• The Flavor Pioneers: We cemented our reputation with groundbreaking spirits like the Coconut Lime Blanco Tequila, a game-changer infused with all-natural flavors that set new industry standards. We promise to continue bringing you the unexpected, premium flavors you’ve come to expect from Anteel.

3. Reaffirming Our Commitment to Unrivaled Excellence

With 125 awards decorating our mantle, we are proud to reaffirm our position as one of the most awarded emerging brands in the spirits industry. This unparalleled recognition serves as a testament to the quality, consistency, and passion poured into every small batch we produce in Jalisco.

A Legacy of Leadership and Recognition

The success of Anteel Tequila is inextricably linked to the diverse and innovative leadership of its founders. As a Black and woman-owned brand, Anteel has not only created exceptional spirits but has also broken barriers, earning widespread recognition and media attention.

Our journey has been featured on major platforms including The Kelly Clarkson Show, Cheddar News, Fox Soul, Forbes, Essence, and Yahoo News. This media spotlight highlights not just our award-winning flavor but our role as trailblazers in the traditionally non-diverse spirits sector.

Join the Next Chapter

As Anteel Tequila embarks on this exciting new chapter, we remain fiercely dedicated to our mission of crafting premium tequilas that inspire and delight.

The anticipation is building: Anteel Tequila’s bold new bottles will begin shipping from Mexico in March 2025!

We invite you to join us in celebrating this rebrand and experience the next generation of award-winning flavors that have made Anteel Tequila a true standout in the agave world.

Categories

• Wine/spirits

Features

• Alcohol
• Plant Based
• Specialty Drinks

Regions

• Canton, MI.

Location