BOBY | Being BOBY is a celebration of who you are. Boby’s home lies at the nexus of innovation and bravery. We are a kidswear brand that was founded with the goal of increasing diversity and representation in the kidswear industry. Through clothing, community, and mental health awareness, we hope to elevate the voices of moms and kids of color.

Children should be exposed to numerous positive self-representations in their environment. Even if there has been a rise in representation in recent years, much more has to be done. As a new mother, Kirsten witnessed firsthand how underrepresented children of color are in all areas of society. For Kirsten, it was crucial that her girls wore clothes that made them feel proud of who they were. It was difficult to find children’s clothes that fit this requirement.

When kids feel good about themselves, they have power. The goal of BOBY is to foster pride in our kids’ identity as people of color. We’re striving for a society where children of color are valued for the unique qualities that make them who they are through clothing, public areas, and mental health.