Honor Roll Clothing | Atlanta, Georgia, is home to the unisex lifestyle apparel company Honor Roll Clothing, established in 2010.

We are Truth-seekers. Some people around the world are dealing with heartbreaking issues that, from a distance, would appear insurmountable. They manage to survive, though, despite having their backs firmly against the wall. The underdogs around the world are motivated to succeed by those tales. We are committed to telling the stories that haven’t been told yet. Because we firmly think that pursuing the dream is equally as vital as turning it into a reality, our motto is “Excellence is a Process.”

Our People
People who are compelled to battle against the idea of “Not Suppose To” or who are committed to the cause make up the Underdog Tribe. Defying the odds, conquering the challenges, and sharing the stories of everyone who stands with us in that battle, we are committed to defeating the “unlikely.”

The CEO and founder

Honor Roll Clothing was founded by Blair Caffey, who also serves as its CEO. Fundamentally, Caffey is a man who aspires to follow Christ to the fullest extent possible and to accomplish what God commands. Caffey’s commitment is demonstrated by the way he conducts business with individuals and the inspiration behind the Honor Roll Clothing designs and brand.

Since Caffey never made the honor roll in school, the name of the Honor Roll Clothing brand is a playful allusion to his academic record. The company was founded as a result of the brand concept and brainstorming sessions with Darnell “Shep” Shepherd, a friend and current business partner.

Caffey pursued further education at Albany State University, where he graduated with a marketing bachelor’s degree. He then went on to Mercer University to obtain an M.Div.