Rufescent : A Striking Union of Red and Brown

The word “rufescent” ($/ro͞oˈfes(ə)nt/$), which means “tinged with red or rufous” or “becoming reddish-brown in color,” serves as the perfect metaphor for the striking union of red lips and brown skin. This concept is at the heart of our brand, which seeks to redefine the classic red lip for people of color. We believe that this timeless beauty already exists; we simply provide the tools to enhance it. The proof, as we see it, is in the pout.

Our philosophy is built on a radical yet simple idea: that the beauty of a red lip on brown skin is not something new to be discovered, but an inherent truth to be celebrated. For too long, the beauty industry has presented a narrow view of who can wear a red lip, often focusing on a single, universal shade that doesn’t translate well across all skin tones. This has left many people feeling that red lipstick is simply “not for them.”

We are here to challenge that notion. We have developed a thoughtful approach to creating red lip products that are not just an afterthought but are specifically designed to complement the rich diversity of melanated skin. Our products are formulated to be beautifully blended, ensuring that each shade delivers a vibrant, true-to-color payoff that harmonizes with a wide range of complexions.

Beyond just the color, we are committed to making our red lipsticks healthy, inclusive, and accessible. We believe that what you put on your lips should be good for you. That’s why our products are created with high-quality, nourishing ingredients that feel as good as they look. We have meticulously crafted our shades to ensure they are universally flattering, designed for people of color and humankind. We firmly believe that everyone, regardless of their background, deserves to experience the confidence and glamour that a perfect red lip can bring. The beauty is already there—we are simply here to provide the finishing touch.